GLASTONBURY, CONN. / Nov 2, 2020 – Through its standing partnership with Decker, a strategic advertising agency, The CT Lottery was nominated for the North American Association of State and Provincial Lotteries’ (NASPL) prestigious Buddy Roogow Innovation Award for their new instant draw game “Fast Play”.
Each year, NASPL applauds the most creative, original and inspiring work produced by the lottery industry. The Buddy Roogow Innovation Award recognizes the efforts made to create and communicate the innovative features of new instant and draw games and for their increased sales potential.
Within the first 3 months after the campaign’s launch in July, Fast Play generated $13.6 million in sales – approximately 85% of the year’s projected sales and awarded over $10 million in prizes.
With over 40 years crafting client campaigns that break through to audiences, Decker has helped tell the story and shape brands big and small with their detail-oriented, strategic and creative approach. They’ve been The CT Lottery’s agency of record since 2018.
“Launching a whole new game category brings its own challenges but we’ll always associate the Fast Play campaign with the year 2020. The fact that game was launched and supported at all is a tribute to the agility of our creative team and the trust the Lottery showed in us. It was really an impressive multichannel launch by any standard” said Andrew Kesin, Senior VP of Strategy & Development at Decker.
The Georgia Lottery was also nominated and won the award for their new draw game, “Cash Pop.”
About the NASPL
The North American Association of State and Provincial Lotteries was founded in 1971. Evolving from an informal exchange of information among three pioneering lottery directors, the organization has grown into an active association representing 53 lottery organizations. NASPL's basic mission is to assemble and disseminate information on the lottery industry through education and communications, and where appropriate publicly advocate the positions of the Association on matters of general policy.
About The Connecticut Lottery
The CT Lottery sales benefit Connecticut's residents in valuable ways. In fiscal year 2020, players won more than $822 million in prize money and Retailers earned more than $73 million in commissions. At the same time, The CT Lottery provided $348 million to support the valuable services and programs funded by the state’s General Fund including public health, libraries, public safety, education and more. Since the Lottery began in 1972, our contributions to the General Fund have exceeded $10 billion.
Decker is a team of strategists, marketers and creatives crafting distinct and powerful marketing campaigns that connect consumers with brands in a meaningful way that stand out from the competition, create impact, and make a difference. For more information, visit www.deckerct.com.