A cervical cancer screening isn’t exactly how most people want to spend any part of their day. But it’s important to make the awareness and topic more approachable for audiences of all ages, particularly the Gen-Zers. We created a campaign that kept it simple while encouraging our audience to get off their phone screen and schedule a screening. The Decker team developed unique creative for each audience based upon their age: 21-30, 31-44, and 45+.