Old Man Winter is getting ready to unleash absolute freezing temps. His gym is frozen, just like his soul. And he won’t give a second thought to driving up residents’ heating bills. The message sent to residents in Connecticut Connecticut homeowners is clear. It’s time to prepare for colder temperatures with Bioheat® Fuel, a cost-effective, reliable and environmentally friendly home heating solution. Because Old Man Winter is ready, whether you like it or not. The campaign channels include: Connected TV, Meta, YouTube, SEM, and Programmatic Display.