Soapply lives by a code. It's a lofty and commendable code, but it is long. So we needed a smart and impactful way to tell it. Well, people love discounts. So we created the world’s longest discount code. Literally. Then we put it onto a billboard in Times Square and tacked it up on community bulletin boards across the country to let people know that our code saves them money. And helps save the planet.